This is a collaborative post
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Get set up right
First and foremost, you need to get set up correctly. You may have started out with a free blog from WordPress or Blogger, but if you want to attract businesses then you need to get your own domain name and to become self-hosted. Self-hosted means installing blogging software onto your own portion of a web-server such as a Mikrotik VPS. This process sounds a lot scarier than it actually is, and there are a number of sites out there such as GoDaddy and Hostgator that can have you set up in a few clicks.
Know your money-making avenues
Making money from blogging isn’t all about brand deals and product-reviews, there is a whole host of monetizing options at your disposal. Some of the most popular include:
- Displaying banner adverts
- Posting sponsored content
- Adding back-links to existing posts
- Using affiliate links
Most bloggers find that they have more success with some monetizing options than others and it’s often best to use several of them together to strengthen your monetization strategy.
Displaying advertisements on your blog is an effortless way to make some extra cash. Typically, banner ads will either involve a one-off payment for a set duration of time, or they could be PPC (pay per click) which means you earn money whenever someone clicks on the ad. The key with banner ads is to keep them relevant to your audience and not to over-use them.
Sponsored content comes in many shapes and sizes but usually incorporates a backlink. It’s important to ensure that the sponsored content that you include on your site is declared as sponsored and is also in keeping with the tone of your blog. Sometimes people will reach out to you directly about a sponsored collaboration, but you can also reach out directly to SEO agencies who offer back-links to let them know that you accept sponsored content.
Back-links are used by SEO agencies to strengthen the Domain Authority of their clients but can also be used to lead potential customers directly to their website. Sometimes you will be paid to put a link into one of your old posts but others will come embedded in a sponsored post. Back-links can be both do-follow and no-follow and some bloggers will only post the latter because bad back-links can harm your blog SEO. If you want to be making money off back-links then you really need to be open to do-follow links, but use them wisely. The key to posting back-links is to keep them natural within your content and to form a relationship with an agency or a writer who will provide you with them.
Affiliate partnerships are a great way to make money from promoting products or services. One of the most popular affiliate programs is Amazon Associates, which enables you to link back to any of Amazon’s products and to gain a commission if someone purchases an item through one of your links.
Give it time
A blogging income is usually formed from many different monetization avenues and it’s important to realize that earning clicks, page-views and building relationships with clients and businesses all takes time. Don’t expect to be making a full-time income from your blog straight away, these things take time.
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