How To Run A Blog Alongside Your Day Job

This is a collaborative post 

Photo by Jess Bailey on Unsplash

There are many different reasons people blog. While most bloggers would love to be able to make a living from their work, it’s not easy.  Most people will be blogging alongside other commitments such as family, or their career. 

If you want to make a serious go of your blog, but still need to keep your day job, then you’re going to need to get creative on how you spend your time and energy. Blogging is a lot of hard work, and you need to be consistent if you’re going to make it a success. 

Take Advantage Of Flexible Working Practices

Depending on the type of industry you work in, you may be able to request to work remotely.  Many companies are moving towards a remote working model and communicate with employees through systems like the Sling free work schedule app. Now, we’re not suggesting that you work on your blog rather than your main job but can get hours back every day by cutting out the commute. Extra hours you can spend on your blog. 

Make A Realistic Schedule

There are only so many hours in a day and finding the time to keep on top of your jo, your blog ad family can seem like an impossible task.  Though you can’t add any more hours to your day, you can make them more productive by setting a schedule of tasks you need to do on a daily, weekly or monthly basis. 

Having everything you need to do listed and knowing how much time you have to do it can really help you focus and concentrate on those tasks which are the most important. 

Be realistic with your to-do list. Start with the most important items first and build up from there. 

Work Smart, Not Hard

There are so many little tips and tricks you can pick when you’re a blogger. From quick SEO to social media scheduling tools, you need to look for ways to get things done in the shortest amount of time or the least amount of money. 

For example, you can use a social media scheduler like Buffer or Hootsuite to set up your social media posts in advance. If you have some budget, you could even use software such as Meet Edgar or Content Studio that will look for relevant content to post on your behalf or repost your evergreen content. 

Consistency Is Key

When it comes blogging and building an audience, consistency is the key to success. It is better to do fewer posts, but post regularly, than a flurry of activity for a week or two and then do nothing for months. 

Get Involved In Blogging Groups 

Some of your biggest cheerleaders will be other bloggers. They know the hard work it takes to build a blog and they are more than happy to offer help and advice when you need it. A quick search on Facebook will bring up many groups for you to join.  Don’t join too many at once and if you a particular group isn’t really for you, then don’t be afraid to leave it and find a one that is. Your tribe is out there. 

Find Opportunities On Blogging Platforms 

If you’re looking to start making money from your blog or start working with brands, then blogging platforms are a great way to dip your toe in the water. Depending on the niche your in, you can sign up to things like Tots 100, Britmums, Get Blogged or Activate. They all work to connect bloggers with paid or gifted opportunities. 

Create A Media Pack

Having an up to date media pack is a must for a serious blogger, it’s like keeping your CV up to date, you might need it quickly to take advantage of an opportunity. Brands and PR agencies often ask bloggers they are interested in working with for their media pack.  Not sure what one is? It’s a document that gives some basic info on your blog as well as the opportunities available to work with you (and prices). At a minimum, you need to be including information about yourself and the content of your blog, your visitor and social media stats and the options for advertising with you.  Bloggers disagree over whether you should put definitive pricing on there as it may scare off smaller brands or not take advantage of the budget for larger ones. It’s a personal choice. There are many great free templates on Canva to create your media pack. 

Embrace Guest Blogging

Allowing guest bloggers on your blog is a great way of keeping fresh and interesting content coming when you’re strapped for time. Depending on who is providing the guest post, it’s a great way to introduce your blog to their audience. 

Following these tips will help you cope with the busy demands a blog can put on your time and energy.  It’s well worth the effort once you see your content reaching an audience and making an impact. 

 

 

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