If you’re looking to introduce your business to the online market, or you’re giving your online shop a whole new look, you can reap in results from a accurately planned website so long as you’ve got all bases covered.
When embarking on this mission, many business owners turn to digital marketing agencies so they have a team of dedicated web developers to produce a website which will succeed in the online world. Despite this being a wise option for busy business owners, if you are opting to face this challenge head on, you’ll need to bear these few factors in mind…
Keep it simple
There is no doubt that you are an expert of your industry however, your consumers are not which makes it your job to be able to explain to them clearly what your business is for, what purpose it serves them and how your products and services work.
Therefore, it is best to keep industry terminology to a minimum and create content that can be understood by anyone, rather than aiming for a piece of writing which would impress the boardroom. Online users come to your website to learn about you, therefore they don’t want to have to be using a dictionary to understand what you’re trying to tell them.
If it is your first time writing content for a website then it is recommended that you draft your content first and get feedback from a sample of readers, so you can take the feedback and re-draft your content accordingly.
If you’re going it alone, you’re going to have to dedicate a serious amount of time to finding a secure hosting provider and registering a unique domain name, which will be your identity online.
Always start this process with thorough research to ensure you’re securing a domain name that is available, and register it’s suffixes too, .co.uk and .com make a big difference to the users you could receive and to prevent brand mix ups.
Though your budget might not be huge, this is not an area of your website development that should receive a minimal part of your budget. Spending a little more on a secure domain and hosting provider gives your website the security, speed and quick response time it functions flawlessly in the online world.
Don’t waste time with starting of with a cheap hosting provider the start and switching later as this can be tedious and frustrating if there are issues along the way. Spend a little more initially and get a service that doesn’t just do the job, it does it exceptionally well.
Show that it’s you
The main way to get your users to spot you online is to brand yourself. Keep it consistent with your physical store branding if you have one but make sure every corner of your website screams “It’s us!”. From ethos to colour scheme your website should represent the nature of your business and what you stand for.
Make it real and add primary photos as oppose to stock photo’s which customers always spot and which they do not resonate with a trustworthy representation of your brand. Show off you staff with clean headshots and display your products with showcased images of them being used. If you’re a service provider, you can take photos as a job is being conducted and upload them to the area of your website which lists your services.
When you think all the pieces of your website are finally in place, you should ask a third party to review the website and make notes of what they liked or disliked and anything they didn’t understand. This way something you may have missed such as a spelling mistake or image that is irrelevant to the content can be corrected before your website is launched.
Keeping your online image as seamless as your business practice is vital if you are to acquire an online audience which will keep coming back.
Spread the word
Just when you thought it was over and you could go back to business as usual you start to wonder… ‘how is anyone going to know my website exists?’.
Your website is going to need as much promotion as possible both on and off the internet because without you telling people about it initially, your consumers may not know your website exists or if they do, they still may not know how to find it.
That’s why all your marketing materials such as social media, flyers, business cards and email footers should include the URL to your website. Stockport website design will happily take care of all your website management as they are experts in getting website to climb the Google rankings.
When you hire a digital marketing agency you get responsive web design and maintenance. Web developers know how to employ a Search Engine Optimisation strategy to boost your online presence and deliver exceptional content to impress you users with.
For a small monthly fee, it is well worth hiring a web development agency and saving yourself time and from making mistakes that you may overlook if you miss a step during the planning or set up process. Web developers are there for you at every stage of your websites design, with expert advice to put you on the online map.Follow me on social media for more!
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