Starting a mobile hairdressing business can be an excellent way to be your own boss and meet the haircare needs of clients in their own homes. With some planning, hard work, and dedication, you can build a successful and fulfilling mobile hairdressing operation. Here are some key steps to launching your mobile hair salon business:
Consider the Finances
When first starting out, you’ll need to thoroughly evaluate the financial requirements and prospects of your business. Develop a budget that covers costs like licensing, training, kitting out a vehicle, insurance, marketing materials, website creation, product inventory, and ongoing supplies. Factor in overheads like petrol, maintenance, parking fees, and vehicle insurance. Analyse potential earnings based on competitive service pricing and how many clients you can realistically book and put together a price list template for the various services you plan to offer.
Account for unpaid time spent on administration, travel, and preparing your mobile salon. Project profits over the first few years to get an accurate picture of income potential. Have adequate personal savings to cover startup and operating costs until revenue streams are established. Prepare for slow periods and seasonal dips in bookings. Ongoing careful financial management is key.
Create a Business Plan
One of the first steps is developing a detailed business plan. This should outline your objectives, projected expenses and earnings, and strategies for marketing, client acquisition, and future growth. Thoroughly researching what goes into a mobile hairdressing operation will ensure you cover all your bases. Think through the logistics of traveling to clients, booking appointments, purchasing supplies, and all other facets.
Obtain Necessary Licensing and Training
Mobile hairdressers require proper licensing, permits, and training. Requirements vary by country, so research your local regulations. Beauty school provides essential education in haircutting, colouring, styling, and safety techniques. Some councils also mandate business permits and liability insurance for mobile salon operators. Stay current on all continuing education requirements as well. Proper licensing and training gives clients confidence in your skills.
Kit Out a Vehicle
Mobile hairdressing requires packing up all your necessary tools and supplies and transporting them to clients’ homes. Kiting out an SUV, van, or even large car with the proper equipment is essential. Make sure to include:
- Salon chair or portable client chair
- Shampoo bowl
- Towels and capes
- Hairdryers, straighteners, curling wands
- Styling products and tools
- Hair colour and bleach
- Processing caps, gloves, aprons
- Scissors, combs, brushes, clips
- Disinfectant and cleaning supplies
- Hair clippings bin
- Tri-fold mirrors
- Extension leads and socket splitter
- Trolley for transporting supplies
Invest in quality professional products and tools that allow you to provide excellent service but also stand up to frequent transportation. Keep everything neatly organised.
Create a Website and Promotional Materials
A great way to market a new mobile salon business is by building an appealing website highlighting your services, experience, and contact information. This gives prospective clients a convenient way to learn about you and get in touch.
You should also create professional-looking flyers, brochures, and business cards to hand out. Join local directories and advertise in community newspapers and magazines. Promotions like discounted first-time visits can attract clients. Reach out to retirement communities, assisted living facilities, and residential buildings to offer your on-site services.
Focus on Customer Service
Providing an amazing client experience is crucial for mobile hairdressers building a book of regular customers. Be responsive in answering enquiries and booking appointments. Show up on time and ready to deliver excellent services. Maintain a friendly, positive attitude. Customers appreciating your attentive and skilled hairdressing will lead to referrals and repeat visits. Build personal relationships and get to know their preferences.
Set a Schedule
Figure out your availability and book clients accordingly. Apps like Treatwell allow customers to view your schedule and securely book and pay for appointments. Block out time for travelling between appointments. Cluster bookings in a given area to minimise drive times. You may choose to work partial weeks so you have designated office time for admin work. Schedule days off for errands and rest.
Keep Detailed Records
Careful record-keeping is key for a mobile hair business. Track all appointments, payments, expenses, product inventory, mileage, and other tax-deductible business costs. Being organised also helps ensure you have the right supplies and allows you to identify successful aspects of your business. Remind clients of upcoming appointments and follow up on their satisfaction.
By following these steps, you can start and grow a successful mobile hairdressing operation. Remember to deliver exceptional service, stick to a schedule that suits your lifestyle, market yourself creatively, and always continue building your skills. If you focus on providing clients with a high-quality and convenient in-home hair experience, your mobile salon business can thrive.
