I started blogging just over 2 years ago and have been “self hosted” for two in January.
I started blogging because friends suggested it. I used to ramble on on Facebook and they thought my amusing anecdotes deserved a wider audience than just friends. So I set up a blog. That went well…
I knew nothing about blogging
Not. A. Thing.
I thought “write it and they will come”. Nope. What’s going on? I am writing posts. I’m putting them in the public domain. Why is nobody reading them? Apart from the odd friend or relative (and I do mean odd).
Why am I not famous yet?
Let me tell you that writing is not all you have to do
You can be the best, most engaging writer in the world but if it doesn’t fall under people’s noses then you are wasting your time.
I am by no means an expert but here are my top tips for getting your work seen.
Obviously no one has ever heard of me outside of these four walls so if you choose to take my advice then more fool you.
Promote! Promote! Promote!
Especially in the infancy of your blog, when you have very few followers. Share your posts on Facebook, into groups if they allow it (do check, a lot of groups don’t allow self promotion).
Share on Twitter and use hashtags (I’m crap at hashtags)
Put a pic on Instagram and use hashtags (see Twitter) pop the link to your post in your bio. Use Instagram stories
Post on LinkedIn
Pin on Pinterest and link your article to it
This is a biggy. SEO stands for Search Engine Optimization. Basically you need to make your post as desirable as possible to the likes of Google so that it appears high up the rankings.
You can use a company like HTTPS://WWW.CLICK.CO.UK who are experts in this field.
As a hobby blogger I use a plug-in called Yoast for mine and attempt to get a green light – I don’t always.
Yoast will direct you to where and how to tweak your post to increase your SEO.
Using keywords in the correct places, headings.
Making sure you use alt text on pictures which shows Google that they relate to that subject.
Linking to other websites that are relevant and linking to relevant posts of your own all shows Google that you are talking about a specific subject.
Install Google Analytics – google it (I’m not even kidding)
Then there is the elusive DA
DA stands for Domain Authority and when you start your website you have a DA of 0. DA is ranked from 0 to 100. The higher the DA the more trusted your website and the higher it appears on search engines. For instance Facebook has a DA of 100.
In order to increase your DA you need to be posting regular content and following the other SEO tips I mentioned above.
It is also incredibly helpful to be linked to (mentioned by) other websites with a high DA as this shows you are “trustworthy”. Other bloggers will often do this if you write a guest post for them to host on their own site. Or they may “crowdsource” for opinions, recipes, advice and so on for posts on their blog and link back to your quote.
Both internal and external linking is important so don’t forget to do it. And keep it up. Da can go down as well as up!
I hope you enjoyed this “beginners guide” – I wish I’d known then what I know now… Obviously you can go into it in much more depth. I have friends that are simply awesome at SEO, it’s a matter of learning as you go. Good luck!
*this is a collaborative post